My design manifesto

Design should help people participate in the world by responsibly organizing information and assigning value. That includes helping people understand information, find services, navigate environments, recognize organizations, discover useful products, enjoy culture, and express identity. A readable ballot, a clear price tag, an appealing book cover, a clear product comparison, and a catchy concert poster all serve important social needs. Responsible design always reinforces a person's power to choose by clarifying information and making consequences obvious. Like any business, it should prioritize the public, go beyond the commercial, be responsible, and commit itself to social utility.